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A great experience starts by researching the users. Gathering requirements from stakeholders, studying analytics, doing market research and building user personas are paramount. All projects should be wireframed before heading to design and development to ensure all pain points are corrected and the collective flow is cohesive.
Beautiful designs begin with a mood board. Researching the best solutions to ensure the technology to implement any ideas or features is available or practical to create or acquire. Design mobile-first. If it has to be removed, consider that it may not be needed at all. Every element should serve a purpose to enhance the experience, not distract from it.
A strong front-end experience should be seamless. All features should work as expected and be logical in their execution. A product should work the same, no matter the device. Clean programming, minimal libraries and asset optimization are a necessity to ensure snappy interactions. Test, test, test. In doubt? Test again.